1. The product fixes position
Product allocation Yu one kind is not bad (healthy drink , of palatable health care function sour and sweet juice drink Chinese) Israel-China produces a stratum , white collar , medium slanting upper economy income and the young and middle-aged female who is particular about healthy life are that host the earlier stage is that later stage diffuses a target since crowd , primary and secondary school students, and masses type family consume a group.

2, channel tactics
Drink the marketplace masses consuming an attribute having decided a channel in masses as was expected, notable masses channel characteristic is that cost easy to gain but gain entrance is high , the cost that the later stage supporting living operates is all pretty expensive, and the interest relation that this gains is not firm and. Because of the masses in the nowadays channel main body if business is over , the meal gives water to drink, The place of recreation waits to have no humble marching into the arena to have wasted, entrance cost such as putting up a fee , pushing the upright fee mostly , price differences the product competing having attraction and more once the channel profit appears on middle , each other interest relation just begins to tottering. Therefore, company’s channel policy gives first place to the direct operation selling a terminal , the building-up area inner is exclusive flat-rization channel system being sold (act for), profit space and marketplace of sufficient guarantee dealer monopolize.
A, distributes channel picture

B , the principle selling passage
Priority sells direct operation of terminal;
The terminal that the ability cannot reach passes a channel or industry distributes entrance;
The manufacturer sends professionals to arrive at every dealer , assists it’s developing , defends a marketplace selling passage;

3.Compete for tactics
(1) new product develops
The consumer is accustomed to moving about among several brands room since the brand fidelity degree drinking a consumer as was expected is lower,in order to be tried one’s best to enlarge a product by selected probability of random, the company will often adopt much plate of first rank tactics , the different combination being in progress in the field of taste , package , price etc.Pick fault gradually with the fact that the marketplace drinks the taste request’s to fruit , have obvious taste to add the dense trend fruit giving water to drink, the company will be to develop direction with high concentration height juice
(2) raw material put to use in production
Fruit drinking competing of marketplace is competing of taste on very big degree, from sirup to fruity juice again, this is hit by but perceives obviously from fruit drink to the evolution trajectory adding vapor juice, three trail having manpower modulation judging from process on behalf of but juice taste , this modulates a technology being much the same mostly in will do respectively important manufacturer of industry inner irradiation on the same kind product taste , the manpower modulates the guarantee juice also difficult to plain taste function at the same time, Do not accord with modern "natural , healthy beautiful consumer green" consumption tidal current. Brazil juice has unique fruit drinking quality , taste difference , heavens and obvious area of the same kind product formation are separated by this general before , the competitor has no way to follow the example of, the marketplace space that the in a short time also unable follow-up , area are separated by is enjoyed alone by enterprise right away.
(3) builds high industry technology platform
This project juice does not contain aseptic and any additive; Taste is good , fresher , the color is more gorgeous , the high limit deoxidation juice nature is delicious, attractive woman; The product vitamin loses very few , nutrition enriches more; Much better fresh-keeping degree , longerguarantor quality are expected; Unique project technology will build the technology barrier highly, degree of difficulty increasing follow-up person’s.

4. Brand tactics
Be going to get active position , enterprise in market competition must build self proper brand. One of United Nations inquires into display , marketplace not worth 3%’s famous brand in enterprise brand having occupied50% in the whole world sells portion. Brand product service , enterprise strength etc. that can use enterprise leaves a projection at consumer’s heart. The brand has been weak power be still strong power , has decided the space that enterprise develops. A successful brand, extends large area having characteristics such as high technology contents and personalizationdesign , will also promote the enterprise product in the product representing a project on certain degree. Therefore, the company will make effort to make self proper brand.

5. Sell a team and sell the network tactics
Make use of convenient traffic and the speedy information network to be extended to the whole province , the whole nation , the whole world inevery country , adopt the camp who sells variety combining with to dropping in to promote the sales of each other to be authorized for dispatch of and be retailed , sell on and on with agency , fixed point to sell a pattern,recruit a batch of special field level and stronger synthetical quality staff and worker, the camp who is composed of sole duty and concurrent post sells a team, And build the perfect marketplace area system and marketplace ensuring system , all-direction propagation being extended, firm gear , combined efforts promote the sales of, choose the right dealer carefully, thescheme manages a marketplace in time , whole journey is extended serving strictly according to marketplace operation, entire camp of building-up sells a network , the field races to control a marketplace with outstanding product quality and maximal degree of service.

6. Effect building public praise with sincere winning victory
Treat the old and new customer with the sincerity , sincere desire ,miss what thought of by customer , be eager to help customer, needsatisfying a customer to the full, reliable product quality , the price advantage, get consumer’s trusting with product advanced and peculiarity. Make company old and new consumer be that the company product propagates recommendation conscientiously.